Temecula Valley Balloon and Wine festival has been sold

The renowned Temecula Valley balloon and wine festival has been sold. It was acquired by events.com earlier this year, accounting for the delays in lineup information for a festival that is supposed to occur in about 51 days.

As a former event producer, my opinion is that when festivals like this transfer ownership, it is often to the detriment of the festival experience that customers have come to expect.

A perfect example is the life is beautiful event that happened every September in Las Vegas. It was acquired by the same company that owns Rolling Stone a couple years back.

Last year the festival was downsized to a EDM event in a parking lot of the plaza hotel in downtown. It used to take up 18 blocks across the east Fremont District. Now the festival has been completely canceled for 2025.

Unfortunately, it’s entirely possible that the decades long event that people have enjoyed at Lake Skinner may be gone for good. If anything, it will certainly not be the same event that people have come to enjoy for 40 years. I guess we’ll see how these new owners work out.

Here is a link to a press release regarding the acquisition of the festival by events.com – https://www.prnewswire.com/news-releases/eventscom-acquires-iconic-temecula-valley-balloon–wine-festival-302401331.html

Please post in comment section with your favorite memories of the festival over the years!